YETI Coolers are built to be indestructible and keep ice for days. Built for going toe-to-toe with hungry grizzlies. Built for the prepared. Built for better Monday morning water cooler talk. Built for the long haul. Built for the wild.
We grew up on boat decks and deer leases, becoming better fishermen and hunters every season. Gear also got better every year — rods got stronger, reels got smoother, and rifles shot truer. But on the water or in the field, one piece of equipment failed to evolve: coolers.
Renewing a fishing license every season was an exciting ritual. Renewing a cooler was not. We lost good times to handles that broke, latches that snapped off, and lids that caved in. And we always outlasted the ice in the chest. We tried every modification possible, but cheap equipment will always be just that. So we decided to never settle again and founded
YETI with a simple mission: build the cooler that could stand up to all our adventures, and still bring cold drinks to the cleaning table or campfire afterwards.
Since then we’ve experimented with new materials and engineered some pretty extraordinary gear: a YETI you can sling over a shoulder, a YETI you can hold in your hand, and a load of genuine YETI accessories that make the best-performing coolers perform even better. And keeping true to our beginnings, every new product is tested in mangrove swamps and whitetail country — the best R&D facilities we know.